Michelle LaBrosse, PMP
For the past three months, I have been leading a Mastermind group of small business owners near the Cheetah Learning corporate retreat center in Connecticut. The latest series of activities have been to teach them how to use the principles of accelerated learning and project management to increase their sales. It’s with a system we at Cheetah call the Sales and Marketing Accelerator System - SMAS.
The whole activity of teaching the group the SMAS was started because one of the mastermind group members publishes a magazine called Natural Awakenings. The magazine is distributed throughout the greater Hartford region to stores such as Whole Foods. It has compelling content on more natural ways of living in our modern world. It attracts numerous alternative healers and green oriented organizations as advertisers. Some of who are fairly new to the world of business and think that one ad will get your phone ringing off the hook.
I tweaked a copy of a little guide I wrote ten years ago called the Sales and Marketing Accelerator System so that she could educate her advertisers on how to run an integrated media promotional campaign and get better results from their advertising efforts. She agreed to run an advetorial for me in her magazine that teaches people how to increase their revenue. Here is the mind map created for the advetorial.