Archive for the ‘21 day practice of capitalism’ Category

21 Day Practice of Capitalism – Day 6 – The Task of the Day

Monday, January 21st, 2013

Michelle LaBrosse, PMP

In the vision to action pyramid posted several days ago,  I show how to align your actions to your vision – in the middle part is the transition from the long view – strategies, mission, vision to the tactical – goals, objectives, actions.   Success requires doing BOTH well.

We live in a day to day world – every day we get up, eat meals, interact with other people.   Too much focus on the minutiae of life without a grounding into the larger context, we start to see our goals and dreams slip by us into never never land.   I started my first business in 1987.   In 1989 I had my first child.   I learned very early in my capitalistic journey to do at least one task every day in the pursuit of my biggest goals.   Some days I can accomplish more than others – but every day, as long as I do one thing in the pursuit of my most important goals – I make progress.

Even though I’m taking a personal day today,  my biggest task for the day is done – to insure the team handling the updated outside sales recruiting and training program for Cheetah Learning has all the material in place and is aligned on their roles.   We rolled out a new recruiting campaign late last week and over the weekend received 25 applicants for outside sales positions.

I took care of some critical issues for the Inspired Eagle B&B launch yesterday – and we decided to up the open date three months to February 15th to serve the market for Heliskiers in Haines, Alaska.

One task a day towards achieving my big goal keeps everything moving forward.

21 Day Practice of Capitalism – Day 5 – Priorities

Saturday, January 19th, 2013

Michelle LaBrosse, PMP

Project Priority Ranking

Project Priority Ranking

I was raised to believe I could do anything I wanted to do.   What I’ve realized over time though is I can’t do everything I want – there are only so many hours in the day.   I’ve learned how to make better decisions on what it is I will focus my time and attention to make sure it’s something I really really really want to do.   For every project I pursue, there is literally a hundred I have decided at the concept stage not to pursue.   I do a preliminary project agreement when I’m thinking of getting into projects to see if it is something I’d really want to get involved with. I require the same of others who want my involvement. You can get a free copy of a project agreement at http://www.cheetahsmartstart.com/ And when I have a lot of projects vying for my time and attention, I do a project priority matrix.

We evaluate each project based on these nine areas:

  1. Do we have the skills on hand to do the project?
  2. How much more capability will we develop to do other things we want to go after by doing this project?
  3. How much money will it cost to finish the project?
  4. How much money will it cost to maintain the results of the project once we are finished?
  5. How much revenue will the results of the project make over it’s lifetime?
  6. How much fun will we have doing the project and using the output of the project?
  7. How will the project help us reduce risk for future projects?
  8. For how many people will the results of this project help?
  9. How will the project help us become more sustainable for the long term?
I have a lot more time now to pursue those projects that give me the most satisfaction overall in life.

21 Day Practice of Capitalism – Day 4 – Be More of Who You Are

Thursday, January 17th, 2013

Michelle LaBrosse, PMP

The Sea Lion is the Sea Lion, Not a Killer Whale. Be who you are, you are one of a kind. Besides that, everyone else is taken.

For every entrepreneur, their business is the ultimate expression of who they are and how they are choosing to show up in the world.   The key strategy to my main business – Cheetah Learning is to help everyone associated with the business – from our staff through to our students – succeed by becoming more of who they are.   Leveraging innate genius is the key value driver both inside the business and for our students.   This shows up in how we live our other core values:

  1. Be in service to others – their success is our success.
  2. Pursue mastery in our areas of strengths
  3. Focus on finishing
  4. Live with an attitude of gratitude – make someone’s day.
  5. Be our brand –  fast, fun and effective.

In the vision to action pyramid posted two days ago, there are four key areas our values shape our competitive strategy in:   Operations, Marketing, Sales, and Support.

In a world where it’s fairly easy to copy others intellectual efforts – what truly differentiates one business from another offering similar products and service is how their core values become embedded in the business systems and how the experience with the business resonates as value for the customers.

As we are creating the Inspired Eagle B&B, we are working on defining our core values BEFORE creating the strategies to achieve our vision through our mission:

Here is some of our initial thoughts on the values drivers we want our guests to experience at the Inspired Eagle Eco B&B:

  1. Gracious, Kind & Caring Hosts
  2. Sustainability Based Eco Tourism
  3. Events that Foster a Sense of Community and Belonging
  4. Good Cheer – Conviviality
  5. Pristine Natural Beauty Inside and Out

With the Inspired Eagle Eco B&B – we will be designing the systems to insure they enable everyone who touches our business (and our guests) to experience our core values.

21 Day Practice of Capitalism – Day 2 – Vision

Tuesday, January 15th, 2013

Michelle LaBrosse, PMP

Vision – all entrepreneurs have it.   We see things, we are passionate about things, we put our all into making them happen.   The key is articulating it so we can get other people excited about what we see and feel we can make real.   When I started my main business Cheetah Learning twelve years ago – I was living a vision I had had years earlier but was missing several critical components with creating a successful implementation.   I know first hand people can quickly achieve amazing results when they are able to joyfully and skillfully leverage their innate strengths.   I wanted to help make that a reality for millions of people.   So I set about to do just that by creating an accelerated learning business – Cheetah Learning.   We took a couple of diversionary paths as one product took over and dominated the business.   But when the economy turned and it became more and more precarious to rely on one product for the base of our business, I went back to my true calling, the real reason I started Cheetah Learning in the first place.   I’ve been working for the past several months on creating an approach to reach millions of people with a fifty hour online program where they learn how to play their “A” game by discovering and leveraging their innate strengths in learning, project management and negotiations – three skills critical for achieving every significant goal.   As with any good vision, it has stood the test of time, and my vision, essentially my calling, is still the same variation of this theme – Help people learn how to joyfully and skillfully leverage their innate strengths to achieve their dreams at cheetah speed.    For Cheetah Learning it is specifically articulated this way – Cheetah students create more time, money, and opportunities FASTER than everyone on the planet

When I was at the Dragon Fly Ranch B&B last week- I spent several days working with various members of the staff individually on their vision, mission and values.   I started to be able to articulate the vision for the Inspired Eagle Eco B & B  – in our highly connected techno world, people hunger for sustainable connection with the land, their food and each other.   At Inspired Eagle Eco BnB our guests leave with a vision for how they can carry on these sustainability practices in their own world.

The vision is a critical first step in any business endeavor I pursue   And it must be aligned with my passions, where I am willing to devote endless hours to make something happen.   If I’m not passionate about it – it ain’t going to happen.   Success in business is 1% inspiration and 99% perspiration.   Malcolm Gladwell in his book “Outliers” shows that people who achieve amazing success spend at least 10,000 hours in pursuit of their mastery.   For me to do ten thousand hours in the pursuit of anything, I need to like doing it a real lot.  I think the same may be true for most people.

I was lucky to get to hear Terry McBride of Y Yoga in Vancouver talk at the Wanderlust Festival at Whistler, BC in August.   Terry pointed out that what makes an entrepreneur successful over someone just entering into a business for the money is their passion as they will keep going far longer at the necessary tasks to get and keep the business going than someone just motivated by the money.

But it takes more than just passion to be a success in business.   It takes a clear vision of how the very essence of who you are can deliver significant value to someone else and following through with aligned actions every single day  to make that vision a reality.  The Vision to Action pyramid below is how I align my efforts to turn my business dreams into reality.   Tomorrow I’ll give my thoughts on the Mission part of this pyramid.

Vision to Action Pyramid - how to turn your business dreams into reality

Vision to Action Pyramid - how to turn your business dreams into reality