Archive for October, 2016

High Performing Business – Strategy – Trick or Treat

Monday, October 31st, 2016

Michelle LaBrosse, CCPM, PMP, PMI-ACP, RYT

Tricks or treats - sometimes it's hard to tell.

Tricks or treats – sometimes it’s hard to tell.

When people engage with you or your business do they feel tricked or treated?  You can tell almost immediately the integrity of leadership by the strategies employed to inspire your patronage and grow the business.

On the trick end of the spectrum, are you lured into engaging with captivating headlines, lengthy teasers, to be tricked into acquiring goods or services you were not even considering but that play on more base level emotions of survival?  This is a strategy of emotional hijacking – where more limbic orientied fight or flight decision making happens. Expensive ad campaigns that promise incredible results are the norm for this strategy. This approach may initially capture clients but it’s expensive and not sustainable

In the treat end of the spectrum – the strategy is to under promise and over deliver where the business is built through word of mouth referrals. When asked how people heard of Cheetah Learning, nine times out of ten, it is from a co-worker or family member.  The treat approach requires enabling clients to consistently achieve excellent outcomes because of patronizing your business – at every level of engagement with your business.  Treat oriented strategies generate sustaninable rewards and when based on processes proven over time to deliver excellent value, are the most cost effective to implement long term.

The treat strategies also attract best in class people to work in the business as well.  There are no discontinuities in life – when people leave feeling spoiled, and well cared for, the business at every level can thrive.  In the Cheetah Negotiations classes, Cheetah students learn how to negotiate in a way where every one feels they were treated well.  They learn how to spot the tactics others may use to trick them into a course of action not in everyone’s best and highest good.  Trick or treat – it’s ultimately your choice in how you wish to engage with others.

High Performing Business – Strategy – Uncertainty

Friday, October 28th, 2016

Michelle LaBrosse, CCPM, PMP, PMI-ACP, RYT

Taking action, regardless of the direction, opens you to many more possibilities then if you sit around and do nothing.

Taking action, regardless of the direction, opens you to many more possibilities then if you sit around and do nothing.

Being a life long entrepreneur, I know certain things about uncertainty. What I know is that when nothing is certain, anything is possible.  What creates the possibilities though is taking action, seeing what happens and then modifying accordingly.  I get to practice this just about every day in my entreprenurial adventures.

We’ve been creating operations at our home base in Carson City for expanding our Cheetah Micro Greens effort. Like every viable strategic initiative, we have multiple projects happening – from designing micro green growing systems of various sizes, to developing our micro green farm, to getting two vehicles ready for our promotional tour, to teaching others how to set up their own micro green systems in our Project Micro Green program.

We started our community out reach efforts yesterday – our first round of micro greens were ready for show and tell.  We have a fantastic lead generator on our team who was tasked with getting us four appointments at local restaurants.  We met some encouraging people who are very excited about what we are doing and also connected us to others who might be interested as well.  I got more insight into how to best present the micro greens and which ones to grow for our next out reach effort.  I also got some better ideas on what is going to be required for our micro green farm and how to better organize our efforts.  This led to a whole bunch of excitement today and more energy in the team.

Taking action, especially when you have no idea of the outcome, is a crucial step on the path to success for every new initiative.   One of the guys working with us to get our promotional vehicles ready for our micro green tour asked me – “Do you get nervous going out and meeting people?”  I said – “well yes, but I do it anyhow. It helps me discover what is possible with this idea.”   This isn’t just an innate talent though – while some people think I’m a natural at the meet and greet, it’s not something that came to me naturally – I had to learn how to do this and continue to practice at it.  I’m more comfortable in course development and teaching classes.  You too can learn the skills that help you become comfortable with exploring all your possibilities in Cheetah’s Project Breakthrough course.

High Performing Business – Strategy – Competitive Forces

Monday, October 24th, 2016

Michelle LaBrosse, CCPM, PMP, PMI-ACP, RYT

Instead of butting head with the competition, create a strategy that makes you the winner.

Instead of butting head with the competition, create a strategy that makes you the winner.

I absolutely love competition as it makes me sharper, hones my attention, and helps me see new ways of delivering value.   When working on a new project, I use a technique we teach in our course Project Breakthrough to evaluate our competitive positioning.  I look at it through the lens of Michael Porter’s Competitive Strategies work to see where we can differentiate our offering.

In Porter’s work on Competitive Strategy: Techniques for Analyzing Industries and Competitors, he identifies five forces that increase people’s abilities to be competitive in a market.

Barriers to Entry – this is how hard is it for you and for others to enter into a market.

Bargaining Power of Customers – to be more competitive, it helps if you are creating a unique niche that is underserved by others. It is far harder to get into a market that is already well served by many others.

Threat of Substitutes – this is how unique is the solution to solve a particular problem.  If the problem can be solved many other ways, the solution is not as good.

Rivalry – this is how strong is the base of competitors in the market.  It is based on the number of competitors, the opportunities for growth, the stability of the industry, how easy is it for you to differentiate yourself, the ability to scale to meet demand, and the investment people have to keep making to stick around in the industry.

Strength of Suppliers – this is how much power the suppliers wield over companies who are creating services and/or products in the market.  It’s based on how many suppliers are in the market and how big of a role can you play in getting price breaks based on the volume of business you can give a supplier (which changes as the economy changes).

When I look at what we are creating with the Cheetah Micro Green program to help people easily and inexpensively grow their own food year round, the five force analysis helped us develop our strategies:

  1. Barriers to Entry –  The know how to develop a small scale indoor vertical hydroponic system,  the logistics support system to coordinate multiple vendors and support product shipment nationwide,  the ability to create curriculum that enables people to quickly develop and apply the required skills to have success with growing micro greens, and an existing marketing base eager to expand their options for a healthier existence.  It’s a special mix of infrastructure and capbilities our team has that creates a significant barrier to entry.
  2. Bargaining Powers of Customers –  We’ve heard from a few people that say they can just create this system on their own. To them we say “good luck.”  When you purchase the Cheetah Micro Green program, in less than a month you are fully operational and growing your own micro greens.  By going it alone, it takes people several years to get to the levels of success Cheetah students have in one month.  Plus for those doing it as a micro business, they start generating income within a month and can expand their business faster, then the person who wants to take a couple years to figure all this out on their own.
  3. Threat of Substitutes – We started this in rural Alaska.  The substitute is greens that are past their shelf life before they even show up on the store shelves.  Growing things on your own, you are completely in control every step of the way – and in the case of rural Alaska, you actually have a produce that his high quality year round.  In grocery stores in more populated areas, we have seen packaged micro greens that have a very short shelf life.  Other greens from commercial farms are implicated in food borne illness breakouts throughout the year. The capability to grow your own food year round brings a sense of security, peace, fulfillment, well being, and connection that cannot be replaced by just purchasing greens shipped from far away at your local grocery store.
  4. Rivalry – in food “deserts” – that is in areas where it is difficult to grow your own food year round, there are not significant rivals for home based year round food growing solutions. There are few companies with the ability to truly teach others how to become more capable with their own year round food production.  There are agricultural extension services through local colleges but they are more focused on larger scale and conventional operations done during growing seasons. Very few focus on small scale climatically controlled agriculture. Scaling to meet demand with the way we have created our systems is fairly simple (addressed in strength of the suppliers).  There are hydroponic equipment suppliers who need to invest in maintaining their inventory – but the way we design our programs, we manage it by just in time  (JIT) inventory management.  The one company that makes a high end micro green system, has to make significant investment in ordering large quantities of expensive applicances and distributing them to a far flung world wide distribution base.
  5. Strength of Suppliers – we have created every element of the Cheetah Micro Green system with simple off the shelf components that are easily purchased from a wide range of suppliers.  We can and have easily substituted out parts when something we had been using is no longer available.

It literally pays to do this level of analysis BEFORE you make commitments to one specific strategy over another.  It helps you hone your competitive strategy and evolve it as market conditions evolve.


High Performing Business – Strategy – Nurture

Thursday, October 20th, 2016

Michelle LaBrosse, CCPM, PMP, PMI-ACP, RYT

Nurturing the strategies that help achieve our vision through our mission is job one as the Chief Cheetah.

We have a bold vision with our new initiative – Cheetah Micro Greens.  This was a product line we created from our research efforts with Alaska Research Garden this summer.  Our goal with Alaska Research Garden is to research various ways to cost effectively create a year round food production system in rural Alaska.  Over the summer we pursued three different research projects – hugel culture raised beds,  geodesic dome green houses, and indoor climatically controlled agriculture.  For the indoor climatically controlled agriculture, we tested out if we could efficiently and cost effectively grow micro greens in a grow tent (originally designed for the marijuana industry).  Our goal was to create a simple, and inexpensive system easy enough to set up and run by a middle school science class.  There is a similar sized system by a company called Urban Cultivator, that requires a plumber and an electrican to install and is over $10,000 US.  While the system is beautiful, we felt this was outside the price range and installation complexity for most people – especially in rural Alaska where it is difficult to retain skilled tradesmen for the installation (and possible repair as there are complex electronic controls in the Urban Cultivator system).

We tested installing our efficient grow tent throughout the community in our small rural town in Alaska.  We wanted to verify other people could generate good results with this inexpensive approach as well.  Buoyed by the success the school, local grocery store, and two small farms had in Alaska with our system, we decided to head south and expand it into the lower 48 through our headline brand “Cheetah Learning.” We call our system Cheetah Micro Greens – since our  climatically controlled system does in fact grow the micro greens faster than the conventional ways of growing them outdoors and in green houses.  (We do not know how quickly we could grow micro greens in the Urban Cultivator but the grow times they provide for their seeds are about twice as long as what we see in our system for similar seeds).

The vision for “Cheeth Micro Greens“is pretty simple: With the right training and systems, most people can efficiently and cost effectively grow their own food year round. Our mission is to: Create inexpensive, easy to set up, operate and maintain systems that enable people to grow micro greens year round (cheetah fast) and provide training for ways to use, share and/or sell the micro greens in their communities.  Strategies are the way we achieve our vision through our mission.  Our strategies are defined through the lens of a strategy map process I learned in the Harvard Business School’s Owner President Managed (OPM) program (I graduated HBS OPM 35).  The strategy map shows how we integrate the team, with our internal processes, our customers, and our core growth strategy.  The three core elements of our strategy are:

  1. to use research based methodologies with accelerated learning to grow ours and others capabilities to mastery.
  2. to create inexpensive systems that are easy to use and generate great results, fast.
  3. to interact with others using our best friend service model.

Back in full blown business development mode here as this initiatve takes off, I find myself nurturing the various elements of these strategies, as we develop the team that is bringing this vision to life through our mission. We now have a team of  14 helping to launch this new product line.  I’m using Cheetah Learning’s well proven strategies to build these new capabilities and sharing them with others through the Project Micro Green class.


High Performing Business – Strategy – Respect

Saturday, October 15th, 2016
High performing businesses create a culture of respect with a zero tolerance approach to harassment of any type.

High performing businesses create a culture of respect with a zero tolerance approach to harassment of any type.

Muchelle LaBrosse, CCPM, PMP, PMI-ACP,  RYT

High performing businesses create a culture of respect. The leader of every organization sets the tone for the level of respect in the organization by how they handle challenging issues – such as sexual harassment.

I move quickly on any allegations of sexual harassment in my own business (and yes there have been several). On my first job as one of the first morning newspaper girls in my town I got introduced to sexual harassment in the work place (I was 15). It took six months for people to believe me that one of my customers was flashing me every Saturday morning. A neighbor finally got a picture of him. He was arrested and pleaded guilty. But it took six months for this to happen and I was labeled a liar and a trouble maker even up to the time he was arrested. Dismissing an allegation of harassment harms everyone and creates a toxic work environment.

There are extensive laws employers must follow relating to sexual harassment in the work place. But even without these laws – every person deserves to feel safe (and respected) in your business, or on your project.

Here is how to create a safe and respectful environment for everyone:

  1. Listen to complaints and investigate discreetly, immediately. Never dismiss a complaint of harassment.
  2. When someone is sharing their experience, acknowledge it happened just as they shared. Protect their anonymity while you discreetly investigate.
  3. Remove the accused immediately from the situation while you investigate. Take these complaints seriously.
  4. Require every person in the organization to take a class on what is sexual harassment and how to prevent it –  for even just one allegation.  (it’s actually the law).  Let it be known under no circumstances do you allow this type of behavior in your organization – think zero tolerance here.
  5. Involve your legal counsel immediately to protect everyone – the victim, the alleged perpetrator, and the business.

I got introduced to the difference between appropriate and inappropriate behavior very early in my professional careee in Air Force officer training   The rule of thumb is how would it look if this appeared as a news headline?  If it would bring shame on you or the organization you were serving – don’t do it.

Being an effective leader means bringing out the best of everyone – this can only happen in an environment with mutual respect as it’s foundation.





High Performing Business – Strategy – Reframing Complaints

Sunday, October 9th, 2016

Muchelle LaBrosse, CCPM, PMP, PMI-ACP, RYT

Feeling buffaloed by the current divisive political climate? Learning how to reframe complaints can over ride reptilian survival response patterns.

Feeling buffaloed by the current divisive political climate? Learning how to reframe complaints can over ride reptilian survival response patterns.


In 2003 I met a fascinating neighbor.  He had taken the summer leap from his main stream existence in the lower 48.  He was in Alaska being a river guide and was living with a friend on a lot across the road from my new place in Alaska.  We met one day when he stopped by to see if he could use our scrap lumber as he wanted to experience living in a tree house for the summer.

Several weeks later we were sharing what we did and he said “I’m into consciousness and learning.” We’ve stayed in touch – he now runs a thriving somatic psychology counseling practice and teaches at a university on a topic he calls “embodied agency.”  It’s about managing your physiological responses to stress so you can behave with more conscious clarity to your day to day challenges. He does a lot of work with Police departments. I’m very glad he exists and I’ve learned much from him over the years.

He recently cured himself of brain cancer, after removal of the tumor, by adopting a ketogenic diet and using Rick Simpson oil.  I wrote about this on the blog at the time as this is a topic near and dear to my heart. I shared what he did with a friend who was  recently diagnosed with late stage lung cancer.  He gave it a shot and for a month while the conventional docs were busy lining up tests to evaluate what if anything they could do, he went from a terminal to a curable diagnosis.  Being open minded is healing while being close minded can literally kill you.

We recently had a local election here to elect two new assembly members. A six person assembly runs the town. The local paper was filled with editorial and advertorial copy about the six candidates running for the two open assembly seats. The senior owner of one of the larger construction companies in town took out an ad that disparaged half the town by calling the part of town where I live the “Mud Bay Liberals.”  He accused this group of ruining the town.

Being of the “thinking” class, I wondered the efficacy of vilifying half the town with what he considers a derogatory label especially when you run a business that serves all of the town? I did not even see his ad until after the election where the two from our neighborhood won by a large margin – 45% of the population showed up to vote in this election.  My “liberal” hippie side of the tracks typically shows up to vote in most elections. Personally I consider myself a capitalistic conservative liberal Buddhist catholic yoga teacher. Many of my neighbors have similar multidimensional approaches to their existence as well.  Classifying us as “Mud Bay Liberals,” to rally people to show up to vote for his preferred candidate kind of back fired as it had inspired all those he had vilified to come out  to vote. (I had already voted by absentee ballot but he sure fired up the rest of my neighbors). The “Mud Bay Liberal” candidates won by a landslide.

So what is the point of all of this?  Ive been observing my own phsyiologic response to the divisiveness of our political climate these days. I get a visceral reaction to people’s disdain over this or that candidate whether it be in the local elections in my town or the larger national election. I started noticing myself complaining more as well and overall becoming more and more frustrated with events in my own life. Instead of being open minded and exploratory, I shut down and join in the divisiveness.  I’ve also noticed it’s taking longer for minor cuts and bruises to heal on my body.  The stress is starting to impact my body’s ability to heal.

I’ve decided to put the breaks on this and apply what I’ve learned from my Somatic psychology friend about “embodied agency.”  I can take charge by reducing the stress in the first place by using a reframing technique to help me put my pre frontal cortex back in charge of my life rather than be ruled by my more stress inducing reptilian brain – you enemy me scared brain. After all how successful can I be with my overall strategy of your success is my success when I have categorized an us vs them approach to existence where I only succeed when the “them” fails?  Kind of hoses my whole strategic imperative of your success is my success.

Ineffective complaining hurts the performance of my brain. So I’ve decided to master the art of effective complaining. I am only allowing myself 12 complaints a day in areas where I can make changes by reframing my approach to the issues of the day. There are four areas I’ve noticed the majority of my complaints – my business, my friends & family, my projects, and myself.  Each of these areas is allowed 3 complaints per day and for each complaint, I am identifying three possible remedies.  This way I shift from the reptilian helpless and hopeless response pattern to using my prefrontal cortex to develop creative empowered approaches to address these opportunities masquerading as complaints.

I want back in charge of this brain I’ve grown to love and adore. By finding the gold nugget opportunity in the malaise of the moment I condition this to be the silver lining of every complaint.




High Performing Business – Strategy – Persistence

Friday, October 7th, 2016

Michelle LaBrosse, CCPM, PMP, PMI-ACP, RYT

Persistence pays – when you learn how to run a successful business in any field, you can transfer what you've learned to other business ventures. Generating a viable income from your business pursuits is the first step. In Cheetah's course Project Micro Green, you learn how to run viable business.

Persistence pays – when you learn how to run a successful business in any field, you can transfer what you’ve learned to other business ventures. Generating a viable income from your business pursuits is the first step. In Cheetah’s course Project Micro Green, you learn how to run viable business.

It took me fifteen years to become an overnight success.  That was fifteen years where I tried one idea after another, learned, built up a business infrastructure, developed the capability and the capacity to run a thriving business.  The skills I learned during those fifteen years helped keep my business thriving during the toughest economic climate of our times.

For the past several months, I’ve been creating a course that teaches business start up skills through the development of the capability to grow your own food year round (and sell it to others).  What I learned during my 15 year trial and error period it was the ability at doing business that helped me create a thriving business – it didn’t really much matter what the business was.  The skills to run a successful business – marketing, sales, production, delivery, customer service, risk management, accounting – these are pretty much the same regardless of what business you are in.  This is one of the reasons I’ve been so excited about Project Micro Green course – as I designed it to help budding entrepreneurs create a viable business while also doing something to improve the health of their communities and families

What I’m even more thrilled about with Project Micro Green – it’s possible for someone who wants to set up a thriving business – do so for no start up costs. How is this?  Well we set up a system for installment payments through Affirm.  We set up Project Micro Green so that by following the course, you can have product you can sell (and we give you the tools to successfully sell the micro greens in your community) in a month.  This enables you to pay the small monthly payments that are less than 15% of what you can make per month with the system.  Yes you have to do the course work – you have to set up, grow, and learn how to distribute your micro greens in the course.  Like with all of Cheetah’s courses, when you follow the course the way it’s designed, you are guaranteed success.

If you want to someday become an overnight success too, learn how to set up and run a successful business,   Project Micro Green is a good place to start.

High Performing Business – Strategy – Commitment

Wednesday, October 5th, 2016

Michelle LaBrosse, CCPM, PMP, PMI-ACP, RYT

Cheetah's Project Turnaround students master how to align their commitments with their calling. The strategies that emerge from this breakthrough create enduring success.

Cheetah’s Project Turnaround students master how to align their commitments with their calling. The strategies that emerge from this breakthrough create enduring success.

The psyche craves consistency which is why commitment is such a favorable construct.  Yet commitment to a strategy that is not adaptable to changing market realities requires a reread of the book “Who Moved my Cheese.”

The question I routinely ask myself is – if I were making this decision today, would I still be doing things this way?  Does this strategy still make sense now?  I’ve dropped way more strategies than I’ve kept through my 30 years of business ownership.  The longest running strategy is with Cheetah Learning where we help people master the skills to quickly achieve their goals with our special blend of accelerated learning and project management. We teach the foundation of this while helping people become Certifed Project Managers – whether it be to pass the Project Management Institute’s PMP exam after a four day accelerated prep or to fully leverage their’s and others innate talents by becoming a Cheetah Certified Project Manager.

When I look at this through the lens of would I make this same decision today – the answer is a strong yes.  My calling, purpose in life, what gets me jumping out of bed, working long into the night, moving mountains and leaping tall buildings in a single bound is to help people joyfully and skillfully pursue their dreams. The accelerated learning techniques we adapted to teach project management literally rewires the brain so it becomes much easier for people to joyfully and skillfully pursue their dreams.

Every single course we design at Cheetah Learning incorporates these accelerated learning methodologies within a project management framework so people quickly achieve whatever it is they set out to achieve. This is our core strategy.  So while we teach this at the meta level with helping people become Certified Project Managers, we also embed it into the very fabric of our other programs – whether it’s to learn how to grow your own food year round in Project Micro Greens, to adoptimg practices to live a happier life in the Happiness Project, to even something as common as throwing a better holiday party as in our course PM of Parties.

A solid strategy aligned with your calling transcends market variability – students who take Cheetah’s 40 hour online class Project Turnaround  master how to align their commitments with their calling. The strategies that emerge from this breakthrough create enduring success.

High Performing Business – Strategy – Turn Key

Sunday, October 2nd, 2016

Michelle LaBrosse, CCPM, PMP, PMI – ACP, RYT

Project Micro Green is a full turn key solution where Cheetah Students get a vertical hydroponic system and learn how to set it up, use it and share the food they are able to grow year round with others.

The online Project Micro Green course is a full turn key solution where Cheetah Students get this vertical hydroponic system and learn how to set it up, use it and share the food they are able to grow year round with others.

Somewhere along the line I learned an important strategy for business success called “turn key.”  It means to offer a complete solution.  It’s pretty easy to find opportunities to develop turn key solutions. All you have to do is to see where you are having the biggest challenges.

I live part time in a remote small town in Alaska.  I stumbled upon this place in 2002 on a vacation – being an adventurous entrepreneur and very fond of the Pacific Northwest, I found my nirvana.  Over the years, I’ve lived here more and more.  Now one of  my daughters lives here year round and is the town dietician.  One of the challenges up here is “food insecurity.”  We get a barge once a week that delivers our food.  The produce that gets delivered is already at the end of it’s shelf life when it arrives.  The produce crisper in our refrigerator is called  “where good intentions come to die.”

At the beginning of this year, I created a course called “The Goal Lab.”  My main goal was to create a year round food production system in Haines, Alaska.  Yes.  I’m concerned about food security up here. But I’m also a foodie and not satisfied with the quality of the food available. In March I reconnected with Dylan Kasch who was working on an Aquaponic farm that ran year round in New Hampshire. Dylan was very much into doing climatically controlled institutional agriculture for schools, restaurants and larger organizations. He was all in on helping me achieve my goal in Alaksa as he wanted to create more climatically controlled agricultural solutions in all realms.  We decided against trying an aquaponic solution up here as we have plenty of fish.

Dylan and I prioritized several projects to work on first.  But those early projects required more man power than we were able find as everyone who could or would help us was out fishing.  So our first project became testing out Dylan’s idea with creating an indoor grow house. I initially envisioned a larger indoor area growing the standard veggies – tomatoes, beans, cukes.  Dylan wanted to use a grow tent for that effort.  Dylan saw micro greens, but on a much larger scale then what I wanted to do.  When we were visiting the hydroponic store in Juneau we saw a small grow tent that would house a very nice shelving unit in it.  I initially was not a fan of the grow tents (these are primarily used to grow marijuana).  But when learning how much less light we could use in there, and how much cleaner it kept everything, I was sold.  We went to work building our first indoor system, using a small grow tent.

The guy who ran the store agreed with Dylan on micro greens.  He and Dylan put together  all the supplies to get going with them.  I got online and was amazed with the varieties.  But what was even more amazing was how quickly they grew.  We had fresh greens in less than two weeks.  While Dylan perfected growing techniques and how to get the system working best, I got to work immediately on figuring out all the ways to use them and created this how to guide for using micro greens (it’s part of the Project Micro Green class now).  Soon there were fewer trips to town for veggies.  And that morgue drawer in my fridge now stores the starters to ferment veggies.

So what were our biggest challenges that led to this incredible turn key solution we call Project Micro Green:

  1. Manpower to help develop the physical infrastructure of some of our other year round food production system was very limited.   How many people don’t grow their own food because it’s time consuming, hard physical labor?
  2. Our fresh produce choices are very limited 3/4 of the year. Generally the further a fresh food source has to travel before you can consume it, the less nutritious it is.  Where else do people have to rely on their produce being shipped from far away, that just goes bad in their fridge before they use it?
  3. Indoor vertical hydroponics sounds really technical and kind of expensive. I was intimidated to try this.  I had tried growing regular greens indoors several years ago and had really bad results. Who wants to start something to just have it fail?

Being mindful of these problems, we created a system that was easy to operate, produced results very fast, prevented a lot of the common disease related issues with growing things indoors (keep the plants protected, grow them fast, and use them immediately).  I knew for it to work for me, it had to be something easy to do.  I’m not the most talented gardner on the planet.  Dylan still shakes his head in amazement about some of the moronic things I’ve done with this system.  Yet it still worked.  It still produces amazing micro greens on a continual basis.  And we’ve tested it out with a number of other people – it works for them as well.

I knew to help others use this system, we had to “Cheetahize” it – that is create the full turn key solution – whether someone is using our accelerated approach to become a Certified Project Manager  or wanting to become more food self sufficient and grow more of their own food year round with our Project Micro Green Course.  Turn key to us, means once someone signs up for the Project Micro Green course, they recieve the complete solution to achieve their goal.  In this case, it is an entire system to grow your own food, year round in a way that is easy to learn and easy to do.

There is a reason we have had 70,000 students take Cheetah Learning courses over the past 15 years.  We pay attention to every detail that enables another to quickly and easily achieve their goal.  When looking for that one strategy that can increase your chances of success in business, think “turn key.”