21 Days of Capitalism – Day 7 – Launch
The closer the launch date looms, the more focused and coordinated the activity becomes to be ready to launch.
Michelle LaBrosse, PMP
Nothing creates more coordinated, focused action than having a real life launch date for any endeavor. Event driven development drives completion. Take the Inspired Eagle Eco B&B – there are lots and lots and lots of little things we have to do to make sure we can start selling space at the B&B – but when we get right down to it – at least 80% of the activity to actually make the place guest ready will happen within the week before the first guest arrives. To speed up the readiness activities, find a way to open the B&B sooner. This is exactly what we are doing by opening the B&B for the heliskiing season in Haines, Alaska.
Whenever we create updates to our websites – I find when we have a real live launch date – something where we have real live customers registered for an event – so much more coordinated effort goes into making sure the most required elements of the updates are ready for prime time. What I like best about creating event driven launch dates is the least required features seem to miraculously disappear. Someone’s pet project that well before the due date we really needed to have, becomes far less important as the launch date gets closer while the real features absolutely needed for launch dramatically increase in importance.
Timing is not everything in life, it’s the ONLY thing in life. We can create more money, develop new relationships, but we cannot create more time. And miracles of all miracles, when we commit to an event – heaven and earth moves to pull off what we need to happen in the time we have for the show to go on.
