21 Day Practice of Capitalism – Day 18 – Channels

Michelle LaBrosse, PMP

Just like water flows into a pond from multiple streams,  sales flow into a business from multiple channels.   Working these channels to keep the cash flow moving is a big part of the marketing machine of Cheetah Learning.   Today we focused on two of our biggest channels – increasing the conversion rates of our google adwords campaigns and giving our PMI chapter affiliates more support in promoting Cheetah Learning courses to their members.   Channel partners are a valuable resource and we enjoy cultivating great relationships with them.   The key is to be savvy on how to improve those relationships.   We were approached today by a company offering to increase our google conversion rates and they only get paid when they are successful with increasing conversions.   I made sure we both agreed that a conversion was an actual payment received for the registration of a course    We shall see how it all turns out with them if they will work under this definition of a conversion…

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