21 Day Practice of Capitalism – Day 18 – Channels
Michelle LaBrosse, PMP
Just like water flows into a pond from multiple streams, sales flow into a business from multiple channels. Working these channels to keep the cash flow moving is a big part of the marketing machine of Cheetah Learning. Today we focused on two of our biggest channels – increasing the conversion rates of our google adwords campaigns and giving our PMI chapter affiliates more support in promoting Cheetah Learning courses to their members. Channel partners are a valuable resource and we enjoy cultivating great relationships with them. The key is to be savvy on how to improve those relationships. We were approached today by a company offering to increase our google conversion rates and they only get paid when they are successful with increasing conversions. I made sure we both agreed that a conversion was an actual payment received for the registration of a course We shall see how it all turns out with them if they will work under this definition of a conversion…
